Jeep Wrangler Dragon Concept, 2012

 

 

• Jeep Wrangler Dragon Concept, 2012

The Jeep brand introduced the Jeep Wrangler "Dragon" design concept at the 2012 Beijing International Automotive Exhibition. The concept integrates two icons together in one: the Wrangler, as the off-road icon of the Jeep brand, and the honored Chinese dragon. Belief holds that both possess incredible capabilities, making them a perfect combination.

According to the Chinese Zodiac, this is the Year of the Dragon, which is held with high regard in Chinese culture. The dragon symbolizes strength and power and is an aspirational character normally associated with royalty and good fortune. It was these characteristics that inspired the upscale design of the Jeep Wrangler Dragon concept.

Jeep Wrangler Dragon Design Concept
The Jeep Wrangler Dragon concept is based on a China-market Wrangler Unlimited Rubicon painted black with a black body-color three-piece hard top. From there, the designers incorporated numerous bronze-gold details - a color associated with the dragon. These bronze-gold details can be found inside the front grille slats, headlamp surrounds and Jeep badging front and rear.

The unique 18-inch five-spoke alloy wheels are matte black with a bronze-gold high-gloss outer edge and feature 35-inch off-road tires. Other bronze-gold touches include a pad-printed engine cover, bolts for the fuel-filler door and the taillamp assembly, a Chinese dragon character side badge and wheel center caps.

The exterior also has black highlights such as painted fenders, a gloss-black applique on the front bumper, and a tone-on-tone dragon decal that starts on the hood and runs down the driver's side of the vehicle. There is also a dragon motif on a unique carbon-fiber insulator mounted under the hood and on the gloss-black spare tire cover. Final exterior touches include a Mopar® fuel-filler door and a black-finish LED exterior lighting package that features aftermarket projector headlamps, fog lamps, turn lamps and taillamps.

Moving to the interior, the black and bronze-gold theme continues with black leather seating surfaces with bronze-gold accent piping and stitching. Magic Wand metallic leather is on the side bolsters and the sides of the head restraints, while a laser-etched dragon pattern is on the face of the head restraints. Dragon-scale patterned bronze-gold leather covers the outside edges of the seats and front center arm rest.

Other interior touches include high-gloss piano black instrument panel bezels, bronze-gold accent trim on the steering wheel spokes, instrument cluster, passenger-side dashboard grab handle and door handles,and gold accent stitching on the leather-wrapped door bolsters. Finishing the interior modifications are dragon tags on the front and rear floor mats.

Chinese dragons symbolize potent and auspicious powers, particularly control over water, rain and winds and their more severe weather phenomena. Dragons are symbols of the natural world, adaptability and transformation - divine creatures capable of doing anything.

While debuting as a design concept at the Beijing International Automotive Exhibition, the Jeep Wrangler Dragon could become a production model if demand is great enough.

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2012 JEEP Wrangler Call of Duty MW3

Jeep Wrangler Call of Duty MW3

The Jeep brand and Activision Publishing, Inc. announced that Jeep has been named exclusive automotive partner of Call of Duty: Modern Warfare 3, the year's most anticipated entertainment launch, which will be released on November 8, 2011. This marks a second chapter in a joint promotion that Jeep and Activision began in 2010.

As part of these efforts, Jeep also announced that it will produce the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition. Available in Jeep showrooms November 2011, the new limited-edition Jeep Wrangler will be available in both two-door and four-door (Jeep Wrangler Unlimited) models.

"The Jeep brand's partnership with Activision allows us to combine our new, more powerful, more exciting and more fuel-efficient Jeep Wrangler with the latest version of one of the most popular gaming experiences in the world," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "This opportunity enables us to demonstrate Jeep Wrangler's unique combination of fun, capability and performance to a broad and growing group of consumers."

The presence of a Jeep Wrangler in the game is a natural fit, including an in-game integration into the epic single-player storyline of "Call of Duty: Modern Warfare 3," a Spec-Ops level and the title's much anticipated multiplayer experience.

"We are very excited to extend our partnership with Jeep, which not only marries two of the world's most iconic brands - Jeep Wrangler and Call of Duty - but also creates a number of unique consumer touch points," said Tim Ellis, Chief Marketing Officer for Activision. "The Jeep Wrangler perfectly embodies the authenticity and dynamic energy of Call of Duty: Modern Warfare 3, and our teams have worked hard to create an integrated partnership that enhances both brands."


2012 Jeep Wrangler Call of Duty: MW3 Special Edition

The 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black. Available in Black or Bright Silver, the exterior features "Call of Duty: MW3 Special Edition" graphics on the front fenders and spare tire cover.

The vehicle also features a unique "power-dome" hood, along with such Mopar accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. Inspired by the most recent version of Activision's popular "Call of Duty" games, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.

Available dealer-installed Mopar performance parts include a Warn winch, 2-inch lift kit and classic five-spoke wheels.

Interior appointments include model-specific black seats with accent stitching and Call of Duty logos, unique gauge cluster graphics, dashboard serialized plaque, dashboard grab handle with logo, accent stitching on arm rest, console lid, and steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo (Unlimited only).

The 2012 Jeep Wrangler

Jeep Wrangler - the most capable and recognized vehicle in the world - becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission - both of which it shares with the award-winning Jeep Grand Cherokee.

Chrysler Group's 3.6-liter Pentastar V-6 engine - winner of the prestigious Ward's 10 Best Engines award - delivers 285 horsepower (209 kW) and 260 (353 N•m) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque.

Additionally, for refined shifting and greater performance, the Jeep Wrangler migrates from a four-speed to a new five-speed automatic transmission. The 2012 Jeep Wrangler also features the company's first application of a manual transmission to the Pentastar V-6.

Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body color hard top for the popular Sahara and Rubicon models.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.

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